Instax x Kérastase – Shine with style & Technology

This July, Instax Vietnam proudly joined forces with premium haircare brand Kérastase for a campaign celebrating the official launch of Kérastase’s TikTok Shop, marked by a striking blend of online and offline experiences.

📸 OFFLINE ACTIVATION: Capturing moments at a luxury fashion event

On July 21–22, 2025, Instax Vietnam participated in the grand TikTok Shop launch event for Kérastase by creating a unique experience space. We offered exciting on-site activities such as live photo printing for guests and a dedicated booth showcasing the latest Instax products. The event welcomed a host of KOLs/KOCs in fashion and beauty, designers, pageant queens, and prominent salon owners – Kérastase’s core customer group.

Instax’s presence not only added a memorable touch to the event experience but also strengthened the brand’s connection with the creative community – key trendsetters in today’s consumer landscape.

🎯 ONLINE ACTIVATION: Win top-tier gear – Grab luxury gifts

From August 1 to August 31, 2025, customers shopping at Instax Vietnam’s official Shopee store can enter to win:

🎁 First Prize: Kérastase Genesis Serum 90ml + Kérastase Elixir Ultime Oil 30ml
🎁 Second Prize: Kérastase Densité Bain 250ml
🎁 Third Prize: Kérastase Elixir Ultime Oil 30ml

📍 How to join:

• Follow the official Instax store
• Make a successful order during the timelune
• Winners will be announced in the first week of September

💡 This collaborative effort successfully amplified brand visibility across dual audiences beauty lovers and tech-savvy consumers driving mutual engagement and cross-interest appeal.