Pigeon Vietnam Launches “Let Mom Speak Out” Contest, Honoring the Journey of Motherhood

HCMC, VIETNAM – In a heartfelt initiative to celebrate the profound journey of motherhood, Pigeon Vietnam has officially launched the “Let Mom Speak Out” video contest. The campaign aims to create a dedicated platform for mothers to share their authentic stories, emotions, and growth during the pivotal first 1,000 days of their child’s life.

Recognizing that the early days of motherhood are a unique blend of joy, anxiety, and boundless love, the contest encourages mothers to become storytellers. Pigeon emphasizes that this period is not just about the baby’s development, but also a significant time of learning and maturation for the mother herself.

“Pigeon understands that during the first 1,000 days, a mother not only nurtures her baby but also grows and matures every single day,” shared a representative from the brand. “Now, it’s time for moms to speak out and share their journeys with the most genuine feelings.”

How to Participate

Mothers interested in joining the contest can follow these simple steps:

1. Record a Video: Create a video sharing a personal story from their first-time motherhood experience. This could include the challenges they’ve overcome, the moments of pure joy, or a loving message dedicated to their baby.
2. Add Branding: Include the Pigeon logo and the contest phrase “Let Mom Speak Out” in their video.
3. Submit Entry: Post the video on their public Facebook or TikTok account with the required hashtags: #HayDeMeToBay (Let Mom Speak Out), #PigeonVietNam, and #1000NgayMeVaConLonLen (1000 Days of Mother and Child Growing Up). The final step is to paste the video link in the comment section of the official announcement post on the Pigeon Vietnam fanpage.

Contest Timeline and Attractive Prizes

The contest submission period is open from October 24, 2025, to November 7, 2025. Following the submission phase, the community will have the chance to participate in selecting the most compelling stories during the voting period for the Top 5 videos from November 11 to November 16, 2025.

To honor the winning stories, Pigeon is offering a suite of attractive prizes:

• First Prize: The latest iPhone 17 Pro Max.
• Second Prize: A travel voucher valued at 10,000,000 VND.
• Third Prize: A Pigeon 2-in-1 Body & Hair Wash Set.

“Mom, it’s time to tell your story of love!” the campaign declares, inviting mothers across Vietnam to participate. This contest is more than just a competition; it is a movement to spread beautiful, real-life stories of the 1,000-day journey where mothers and babies grow together.

“This contest is a meaningful avenue to listen to and share the heartfelt stories of mothers,” said Nguyễn Thị Kim Diệu, Content Supervisor of Clab. “We believe every story has its own color and value, and ‘Let Mom Speak Out’ will be a community where those beautiful colors shine.”

For more information and to view the official contest rules, please visit the Pigeon Vietnam Facebook fanpage.

Contributor: Nguyen Thi Kim Dieu

Department: Creative Laboratory

Position: Content Supervisor