Instax Unveils the First Front-Camera Hybrid: Instax mini LiPlay+

HCMC, November 2025 — Instax proudly introduces the instax mini LiPlay+, an exciting upgrade to its hybrid digital instant camera line that perfectly blends digital photography with instant printing. The launch marks a milestone moment for Instax — the first-ever Instax equipped with a front camera, designed to elevate every selfie moment.

Compact and Stylish Design
With its sleek, lightweight form and premium textures, the instax mini LiPlay+ stays true to Instax’s playful yet sophisticated spirit. Available in modern, trendy colors, this camera is made to travel with you — from parties and vacations to daily hangouts.

The First Front Camera – Perfect Selfies Every Time
For the first time in Instax history, the LiPlay+ features a built-in front camera, ensuring users can easily frame and capture natural, flattering selfies. No more guessing angles — just smile and print your perfect shot instantly.

Add Sound to Your Memories
LiPlay+ also retains one of Instax’s most beloved features: the ability to record short audio clips and print them as QR codes. Each print becomes more than a picture — it’s a keepsake that speaks, laughs, and sings with your memories.

Smart Bluetooth Connection
Through the instax mini LiPlay+ app, users can connect via Bluetooth to print smartphone photos, shoot remotely, or add creative touches before printing — all in one seamless experience.

New Frames & Filters for Every Style
The new edition comes with exclusive frames and filters, giving every user freedom to express their unique personality — whether vintage, playful, or artsy.

With its first-ever front camera, sleek design, and creative upgrades, the instax mini LiPlay+ is set to become the perfect everyday companion for anyone who loves capturing and sharing special moments in a fun, heartfelt way.

Contributor: Le Do Minh An
Department: Imaging
Position: Marketing Executive