Awaken the senses in the heart of district 1: A sophisticated collaboration between olaben and verites at the wellness private event

Amid the bustling rhythm of Saigon, a serene and artistic space has been unveiled at Rue Miche L’édition (Union Square) – a place witnessing the perfect intersection between Olaben’s premium activewear fashion and the captivating fragrance notes from Verites. This is not merely a Wellness yoga event, but a meaningful journey honoring women on the occasion of Vietnamese Women’s Day 20/10.

I. Premium Private Event space at the “Heart” of Saigon

In the bustling days of October heading toward Vietnamese Women’s Day 2025, at Rue Miche L’édition – Union Square Building, a private event for top Celebrities, KOLs, and KOCs took place in a minimal yet luxurious space.

The event was designed as a Yoga session combined with a lifestyle experience. Here, guests not only had the chance to wear refined, body-flattering activewear from Olaben Premium but also immerse themselves in the multi-layered world of fragrances by Verites.

II. The Strategic Partnership Between Fashion and Fragrance

To create a “fully multi-sensory experience”, Minh Viet International Joint Stock Company (representing the Verites brand) and Olaben have established a close cooperation agreement with impressive contributions from both sides.

1. Verites – The storyteller of emotions through scents As a sponsor, Verites brought to the event 13 special Combo Gift Boxes. These gift sets do not only contain exquisite fragrance creations, but are also thoughtfully packaged in elegant Verites paper bags, delivering a message of appreciation to each distinguished guest.

In addition, Verites set up a dedicated Product Display area right at the event space. This served as an important touchpoint where guests could directly experience the scent, longevity and depth of the latest perfume collections from the Women’s Day 20/10 campaign.

2. Olaben Premium – Spreading Communication Power In response to Verites’ companionship, Olaben leveraged the strong influence of the distinguished guest list. Celebrities and KOLs directly experienced the event, sharing training moments and interacting with Verites products through Stories on their personal social media accounts, accompanied by brand tags to spark vibrant discussions online.

After the event, Olaben committed to providing a full set of high-quality images and a professional Event Recap Video, capturing the most impressive moments of the guests alongside Verites products, helping preserve and amplify the value of this collaboration.

III. The Meaning of the Combination: When Beauty Is Harmony

The collaboration between Olaben and Verites at Union Square carries a profound meaning, going beyond the framework of an ordinary advertising campaign.

Within the context of the “Women’s Day 20/10/2025” campaign, the event emphasizes that a woman’s beauty does not only come from a healthy, toned appearance on the outside (represented by Olaben), but also radiates from her inner aura and distinctive fragrance (represented by Verites). The combination of Yoga – a discipline that leads to balance – and perfume serves as a reminder for women to always cherish themselves and honor the most authentic values of who they truly are.

The event at Rue Miche L’édition has come to a close, but the “scented impressions” and the spirit of wellness that Olaben and Verites brought will surely linger for a long time in the minds of modern women.

From: Cosmetics Department