Fujifilm instax unveils a new “gentle rose” edition of its iconic hybrid camera

HCMC, September 2025 – FUJIFILM Instax today announced the launch of a brand-new colorway for its popular instax mini Evo hybrid instant camera: the “Gentle Rose” edition. This soft and elegant pink shade is poised to become the next must-have accessory for instant photography enthusiasts and style-conscious creators worldwide.

Since its debut, the instax mini Evo has been celebrated for its unique blend of retro-inspired design and modern technology. It has captured the hearts of a generation by combining smart connectivity with the tangible magic of instant prints. The introduction of the Gentle Rose color expands this legacy, offering a fresh aesthetic while reaffirming the brand’s mission to empower personal creativity with style.

Inspired by the balance between sweetness and individuality, the Gentle Rose finish transforms the camera from a simple device into a fashion statement. FUJIFILM Instax designed this edition to be a companion for every occasion, whether it’s a night out with friends, a romantic date, or an adventurous journey, ensuring every story is captured beautifully.

The camera retains all the innovative features that made the original a success:

• 100 Creative Expressions:Users can combine 10 Lens Effects with 10 Film Effects to unlock 100 unique shooting styles for ultimate creative control.
• Seamless Smartphone Connectivity:The dedicated instax mini Evo app allows users to print photos directly from their smartphone and save digital copies for easy sharing on social media.
• High-Quality Instant Prints:Advanced instax printing technology delivers vivid, detailed, and long-lasting images.
• Dual Functionality:It operates both as a standalone instant camera and as a compact printer for smartphones.
• Timeless Design:The classic analog-inspired body is now enhanced with a sophisticated Gentle Rose finish.

The instax mini Evo “Gentle Rose” is now available for purchase. To be among the first to own this stylish new edition, visit the official FUJIFILM Instax online channels and authorized retailers.