Modern trade – “go for excellence” in 2026

For Modern Trade (MT), the spirit of “Go For Excellence” is not just about large-scale projects; it is defined by the methodical and consistent execution of small tasks over the long term. By maintaining operational discipline to yield tangible, measurable results, we build a foundation solid enough to implement constructive improvements without disrupting existing systems.

In 2026, MT will streamline market data capture processes, leveraging AI trends as tools to enhance performance. Implementation includes time-stamped photography, data synchronization to Drive, and the application of Gemini for automated analysis. The system will automatically generate folders organized by date and client, facilitating information synthesis and rapid on-demand data retrieval.

This solution offers distinct advantages: it significantly reduces time spent on form filling and image processing while minimizing errors. It also expands our capacity to monitor more SKUs, creating a basis for calculations and Category Development. For management, manual checks are replaced by simple prompts that provide a comprehensive market overview in just 5-10 seconds, with multi-language support. Crucially, this approach optimizes costs, eliminating reliance on expensive software with limited effectiveness.

From: FMCG MT Department