Pigeon and Etsuko Conclude a Resoundingly Successful Showcase at VietBabyFair 2025

HANOI, VIETNAM – From September 25 to 28, the prestigious I.C.E International Exhibition Center in Hanoi was abuzz with excitement as Pigeon, alongside Etsuko, successfully concluded its vibrant participation in the highly anticipated VietBabyFair. The four-day event drew large crowds of families, with the Pigeon booth emerging as a central hub of activity, offering an immersive and rewarding experience for mothers and their little ones.

Located at 91 Trần Hưng Đạo, Hoàn Kiếm District, the Pigeon booth was a dynamic space designed for engagement and discovery. The brand welcomed visitors with a series of exclusive activities and promotions, creating a memorable and valuable experience for all attendees.

Throughout the fair, parents had the opportunity to explore Pigeon’s wide range of authentic Japanese products firsthand, experiencing the quality and innovation that the brand is renowned for globally. A major highlight was the special promotion featuring flat prices starting from just 69,000 VND, making premium baby care products more accessible than ever. In a unique sustainability initiative, Pigeon also encouraged parents to trade in their old baby bottles for new ones, a program that was met with an overwhelmingly positive response.

The booth was consistently filled with joy and laughter as families participated in a variety of fun-filled activities. Mothers and babies engaged in interactive games and captured precious, memorable moments together in specially designed photo zones.

“We are thrilled with the incredible turnout and the energetic atmosphere at our booth over the past four days,” said a representative from Pigeon. “Our goal was to create a space where mothers could not only discover our products but also create beautiful memories with their children. The positive feedback and joyful moments we witnessed have been truly rewarding.”

As a token of appreciation, all visitors to the booth received exclusive gifts available only at the fair, ensuring that families left with both wonderful memories and tangible souvenirs.

The successful participation in VietBabyFair 2025 underscores Pigeon’s continued commitment to supporting Vietnamese families on their parenting journey by providing high-quality products and meaningful consumer experiences.