Pigeon partners with columbia asia hospital at the antenatal class in dec 2025

Reaffirming the goal of becoming the “Top 1 Mother & Baby Brand from Japan”

With over 70 years of experience in mother and baby care, Pigeon – Japan’s leading mother & baby brand – has consistently pursued its mission of accompanying Vietnamese families from the very first steps of parenthood. Beyond providing high-quality products, Pigeon firmly believes that sharing accurate, timely, and reliable knowledge is a crucial foundation that helps mothers feel more confident and reassured throughout pregnancy and the postpartum period.

Therefore, Pigeon’s partnership with Columbia Asia Binh Duong Hospital in organizing the antenatal class is not only a meaningful community activity but also a clear reflection of the brand’s long-term direction: towards becoming the Top 1 mother & baby brand in Vietnam — a brand that mothers can trust, choose, and stay connected with throughout their parenting journey.

Through antenatal education programs, Pigeon hopes to help ease unspoken worries, supporting mothers step by step in building confidence and peace of mind as they enter motherhood.

From Scientific Knowledge to Emotional Understanding for Mothers

On the morning of December 20, the antenatal class at Columbia Asia Binh Duong Hospital took place in a lively and engaging atmosphere, welcoming a large number of expectant mothers and their families. Attentive eyes, empathetic nods, and relieved smiles clearly reflected the strong appeal and value of the program.

Opening the session, Specialist Doctor Nguyen Phi Hung provided a comprehensive overview of key milestones throughout the 40-week pregnancy journey, helping mothers better understand bodily changes and fetal development. He also thoroughly analyzed the advantages and disadvantages of natural birth and cesarean delivery, supporting mothers in making informed decisions based on their physical condition and personal circumstances. In addition, the importance of proper postpartum care — essential for both physical recovery and emotional well-being — was strongly emphasized.

Continuing the program, Physiotherapy Technician Le Thi Sao Bien (Physiotherapy Department) delivered a practical and insightful sharing on blocked milk ducts, one of the most common concerns among postpartum mothers. Instead of fearing potential discomfort, mothers were guided on how to recognize early signs, manage the condition correctly, and apply preventive measures to protect the precious source of nutrition for their babies.

The highlight of the class was the interactive Q&A session with experts, where common concerns were openly shared, carefully listened to, and thoroughly addressed — empowering mothers with greater confidence for the journey ahead.

Commitment from Pigeon Vietnam – A Long-Term Companion for Mothers and Babies

Concluding a meaningful weekend morning, each family not only gained valuable knowledge but also received practical gifts from Pigeon Vietnam and its partners. These gifts served both as a token of appreciation and as encouragement for families preparing to welcome their little angels.

Looking ahead, Pigeon is committed to continuing its collaboration with hospitals, experts, and the expectant mother community to deliver even more impactful and meaningful programs. With the spirit of “Go for Excellence,” Pigeon continuously enhances both its products and community initiatives, striving to become the most trusted companion for Vietnamese mothers and babies — today and in the future.

From: FMCG MKT Department